The Unbearable Whiteness of Liberal Media

Prospect.org:

On the staff of The American Prospect, I’m the only member of an ethnic minority. That's not because I bring all the variety the magazine needs, or because the editors don't think diversity is valuable. Everyone on the masthead of this liberal publication is committed to being inclusive—not just of racial and ethnic minorities but of women; gays, lesbians, and transgender people; and the poor.

It's not just the Prospect. Journalism upstarts like Vox Media and FiveThirtyEight have come under fire recently for lack of diversity in their hires, but that's largely because they are drawing from the milky-white pool of “existing talent.” In the corner of the publishing industry that caters to college-educated wonks—a slightly fuzzy designation, but I've included most of the publications my colleagues and I read on a daily basis—racial and ethnic diversity is abysmal.

Nearly 40 percent of the country is non-white and/or Hispanic, but the number of minorities at the outlets included in this article's tally—most of them self-identified as liberal or progressive—hovers around 10 percent. The Washington Monthly can boast 20 percent, but that's because it only has nine staffers in total, two of whom belong to minority groups. Dissent, like the Prospect, has one. Given the broad commitment to diversity in our corner of the publishing world, why is the track record so poor?

Corporate America long ago signed on to the idea that diversity—besides being a noble goal in itself—is good for business. Companies with diverse workforces consistently outperform their competitors; diversity drives innovation, and workers tend to be happier at companies that value inclusiveness. But it's even more important in journalism than, say, at an accounting firm. When you're in the business of telling stories, lacking diversity means you're limited in the sorts of stories you can tell—or even think of telling. A newsroom filled with white guys simply lacks the same imagination as one with people from an array of backgrounds. One editor I spoke with stressed that they "choose staff for what they can bring to the magazine, first and foremost," but lacking diversity is actually a prime indicator that you're failing to attract the top talent.
A large part of the problem is simply that no one is keeping track. Unlike the National Association of News Editors, the American Society of Magazine Editors does not track the number of minorities among magazine staff.

Most of the editors I spoke with conceded up front that their record of hiring and retaining people of color was poor, but few knew the number off-hand. Most, however, knew their VIDA score—and remember answering for it. Since it launched in 2009, the organization VIDA: Women in Literary Arts has tallied the number of women on staff and in the pages of literary publications each year, releasing its counts in January. The organization's name-and-shame strategy has been highly successful.

"When VIDA publishes those numbers, it rattles around your head," says Franklin Foer, editor of The New Republic. 

 

"When VIDA publishes those numbers, it rattles around your head," says Franklin Foer, editor of The New Republic. "It’s a form of shaming I think is actually fairly effective." Foer, who returned to helm the magazine in 2012 after leaving the post in 2010, says after the most recent VIDA count, he and his staff began keeping tabs on the number of male and female bylines in each issue and established a goal they want to reach before next year's numbers come out. Other publications—including the Prospect—have made inroads on the problem after the VIDA counts. "Having analytics and goals and knowing that it’ll just be embarrassing if you don’t do better next year is a pretty strong guarantee that things will be better," Foer says. In my survey, the center-left New Republic scored higher on the racial and ethnic-diversity scale than the rest of its more progressive counterparts save Mother Jones, with 12.5 percent of staff members hailing from minority groups.

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